Blog | Small Town Traditions

From Concept to Creating Your Favorite Scents

In our last post, we talked about why we stick to small batches. Today, we’re diving into one of the most exciting (and most requested) parts of what we do at Small Town Traditions: how we build our scents. A great beard oil shouldn’t just sit on your face; it should tell a story. Here is a look at how we take a simple idea and turn it into a signature fragrance. It Starts with a Memory Every scent we create begins with a "vibe." We don’t just think about ingredients like

Jym Murray

Feb 152 min read

The Heart of the Batch

Welcome to the first installment of our new blog series! Over the next few weeks, we want to take you behind the scenes of what we do, how we do it, and—most importantly—why we do it. To kick things off, we’re going back to basics: our commitment to quality and the power of the small batch. Roots in the Community Small Town Traditions wasn't born in a boardroom; it was born from a desire to bring back the values that define a close-knit community: honesty, craftsmanship, an

Jym Murray

Feb 62 min read

Water and Beard Health

The Importance of Staying Consistent with Beard Care for a Healthy Beard Growing a beard is more than just letting it happen—it’s a commitment. If you want a beard that looks great, feels soft, and stays healthy, consistency in your beard care routine is key. Skipping days or neglecting your beard can lead to dryness, itchiness, breakage, and even slow growth. Here’s why staying on top of your beard care matters and how you can build a routine that keeps your beard in top sha

Jym Murray

Feb 53 min read

Get the Right Tools

The Beard Toolkit: 5 Essentials Every Man Needs After Month 3 You’ve committed 90 days to the growth. Now, using the wrong tools is like owning a classic car and taking it through a cheap automatic car wash. If you want a premium beard, you need a premium kit. Here is the breakdown of the essential tools to help you transition from "growing" to "groomed." 1. The Wooden Beard Comb vs. Plastic Combs Most guys reach for the cheap plastic comb they’ve had for years. Stop. *

Jym Murray

Jan 292 min read

So What's Next?

1. The "First Reveal" Shape-Up Now that you have a full canvas, it’s time to define the borders. Unless you are going for a "castaway" look, you need to establish two lines: The Neckline: Find the spot about two fingers above your Adam’s apple. Shave everything below that to create a sharp, intentional look. The Cheek Lines: Clean up the "stray" hairs high on your cheeks. Don't go too low—keep the line as high as naturally possible for a fuller appearance. 2. Shift from O

Jym Murray

Jan 152 min read

Put. The. Razor. Down

The Beard 3-Month Rule: Why Patience is Your Best Grooming Tool So, you’ve decided to grow a beard. You’re a week or two in, your face is itchy, it looks a bit "scraggly," and you’re staring at the razor wondering if it’s worth it. Before you lather up and start over, you need to know about the 3-Month Rule. It is the golden standard of beard growing, and it’s the difference between a legendary beard and a clean-shaven "what if." What is the 3-Month Rule? The rule is simp

Jym Murray

Jan 12 min read